{"id":175462,"date":"2020-10-19T17:02:22","date_gmt":"2020-10-19T16:02:22","guid":{"rendered":"https:\/\/focusme.com\/?p=175462"},"modified":"2024-06-25T08:35:48","modified_gmt":"2024-06-25T07:35:48","slug":"the-social-dilemma-how-technology-is-controlling-you","status":"publish","type":"post","link":"https:\/\/focusme.com\/blog\/the-social-dilemma-how-technology-is-controlling-you\/","title":{"rendered":"The Social Dilemma &#8211; How Technology is Controlling You"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"175462\" class=\"elementor elementor-175462\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3f569cf6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3f569cf6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3dcb09de\" data-id=\"3dcb09de\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14d8bfa1 elementor-widget elementor-widget-heading\" data-id=\"14d8bfa1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-xl\"><b>Insight from leading professionals on how to better protect your time.<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-351b5fa0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"351b5fa0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-56695b2e\" data-id=\"56695b2e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-20caa2e5 mobile-padding elementor-widget elementor-widget-text-editor\" data-id=\"20caa2e5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">What\u2019s the first thing you do when you wake up in the morning? Rewind 10 years, and I\u2019m sure <\/span><i><span style=\"font-weight: 400;\">brushing your teeth, <\/span><\/i><span style=\"font-weight: 400;\">or <\/span><i><span style=\"font-weight: 400;\">eating breakfast <\/span><\/i><span style=\"font-weight: 400;\">would have been your answer. But here in 2020, <\/span><a href=\"https:\/\/philadelphia.cbslocal.com\/2013\/04\/12\/study-80-of-people-grab-smartphone-within-15-minutes-of-waking\/\"><span style=\"font-weight: 400;\">research indicates the answer for 80% of us is \u201c<\/span><i><span style=\"font-weight: 400;\">checking Social Media <\/span><\/i><span style=\"font-weight: 400;\">on our phones.<\/span><\/a><span style=\"font-weight: 400;\">\u201d<\/span><\/p><p><span style=\"font-weight: 400;\">Are you find it increasingly difficult to put your phone down? Are you helplessly wasting hours and days scrolling through Facebook videos that you don\u2019t even want to watch? If I asked you to, could you take a break from Social Media?<\/span><\/p><p><span style=\"font-weight: 400;\">Chances are the answer is <\/span><i><span style=\"font-weight: 400;\">no.\u00a0<\/span><\/i><\/p><p><span style=\"font-weight: 400;\">Acknowledging this radical, and potentially harmful shift in human day to day behavior over the past 10 years, Netflix\u2019s \u201cThe Social Dilemma\u201d sets out to explore why this shift occurred. More importantly, it aims to show viewers they are being manipulated by tech giants to act in this way.<\/span><\/p><p><span style=\"font-weight: 400;\">Comparing Social Media to a drug, the documentary draws on views and discussions from social historians and tech experts. <\/span><a href=\"https:\/\/www.lifestyleasia.com\/ind\/culture\/entertainment\/netflix-documentary-movie-the-social-dilemma-quotes-cast-direction\/\"><span style=\"font-weight: 400;\">Most notably:<\/span><\/a><\/p><ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tim Kendall (Former president of Pinterest<\/span> <span style=\"font-weight: 400;\">and ex-director of monetization at Facebook).<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Chamath Palihapitiya (Former Vice President of Facebook and CEO of Social Capital).<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tristan Harris (Former design ethicist at Google, and Founder of the <\/span><a href=\"https:\/\/www.humanetech.com\/\"><span style=\"font-weight: 400;\">Humane Technology Centre).<\/span><\/a><\/li><\/ul><p><span style=\"font-weight: 400;\">At its core, the Social Dilemma explores three main themes: technology addiction, how tech firms are reverse engineering our psychology, and how they are doing so to monetize our time.<\/span><\/p><p><span style=\"font-weight: 400;\">Let\u2019s discuss some of the key lessons from their research.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d9f9250 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d9f9250\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-285ec4f\" data-id=\"285ec4f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d0dc1c8 elementor-widget elementor-widget-heading\" data-id=\"d0dc1c8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>The Addiction Factor<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62072b0 elementor-widget elementor-widget-image\" data-id=\"62072b0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"768\" src=\"https:\/\/focusme.com\/wp-content\/uploads\/2020\/10\/Photo-2-768x768.jpeg\" class=\"attachment-medium_large size-medium_large wp-image-175473\" alt=\"Decorative,Man browsing phone\" srcset=\"https:\/\/focusme.com\/wp-content\/uploads\/2020\/10\/Photo-2-768x768.jpeg 768w, https:\/\/focusme.com\/wp-content\/uploads\/2020\/10\/Photo-2-300x300.jpeg 300w, https:\/\/focusme.com\/wp-content\/uploads\/2020\/10\/Photo-2-150x150.jpeg 150w, https:\/\/focusme.com\/wp-content\/uploads\/2020\/10\/Photo-2-500x500.jpeg 500w, https:\/\/focusme.com\/wp-content\/uploads\/2020\/10\/Photo-2-100x100.jpeg 100w, https:\/\/focusme.com\/wp-content\/uploads\/2020\/10\/Photo-2.jpeg 800w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f48b6d elementor-widget elementor-widget-text-editor\" data-id=\"2f48b6d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Before getting into how tech giants use your data and information to lure you in, it\u2019s important to note the framework of websites like <\/span><i><span style=\"font-weight: 400\">Facebook <\/span><\/i><span style=\"font-weight: 400\">and <\/span><i><span style=\"font-weight: 400\">Twitter <\/span><\/i><span style=\"font-weight: 400\">revolves around getting us addicted. And, according to Tristan Harris, they do so by designing their platforms with Las Vegas slot machine principles in mind.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">The psychological principles behind why slot machines are so addictive were originally <\/span><a href=\"https:\/\/bovegas.com\/blog\/casino-wiki\/the-science-of-slots-psychological-triggers\/#:~:text=Psychology%20Behind%20Slots&amp;text=Psychological%20principles%20discovered%20by%20Skinner,a%20lever%20next%20to%20them.&amp;text=An%20expectation%20that%20finds%20release,basis%20of%20a%20slot%20game.\"><span style=\"font-weight: 400\">discovered by <\/span><i><span style=\"font-weight: 400\">B.F Skinner <\/span><\/i><span style=\"font-weight: 400\">(1969).<\/span><\/a><span style=\"font-weight: 400\"> He conducted an experiment where pigeons were given food every time they pressed a lever. When the food came out on random occasions (rather than on every press,) he found pigeons pulled the lever more often.<\/span><\/p><p><span style=\"font-weight: 400\">In short, a win on a slot machine offers instant gratification; and when you pull the leaver \u2013 you could immediately be better off. Of course, you are bound to lose on most occasions \u2013 but these machines are programmed to let you win every once in a while. Every time you press the lever, you believe you <\/span><i><span style=\"font-weight: 400\">could <\/span><\/i><span style=\"font-weight: 400\">win. The addiction of slot machines relies on the expectation of rewards, and the thought you could win big at any moment \u2013 so you keep playing, even when you\u2019re losing.<\/span><\/p><p><span style=\"font-weight: 400\">According to Harris, <\/span><a href=\"https:\/\/etcanada.com\/news\/696275\/the-social-dilemma-scientist-explains-why-social-media-is-so-addictive-on-ellen\/\"><span style=\"font-weight: 400\">tech giants tailored their platforms to be addictive in the same way<\/span><\/a><span style=\"font-weight: 400\">. And that\u2019s what causes us to addictively check our phones, or keep posting on social media. Sometimes when we check our phones, we get something nice: such as likes from people we know, or free rewards \u2013 and other times we get nothing. In a similar vein to Skinner\u2019s pigeons, it\u2019s the randomness that keeps us addicted.<\/span><\/p><p><i><span style=\"font-weight: 400\">\u201cThere are only two industries that call their software \u201cusers:\u201d illegal drugs and software.\u201d\u200a\u2014\u200aEdward Tufte<\/span><\/i><\/p><h3><strong>Targeting Your Psychology<\/strong><\/h3><p><span style=\"font-weight: 400\">On top of their general framework, social media apps waste your time by appealing to your interests. During the documentary, tech experts, such as expert mathematician <\/span><span style=\"font-weight: 400\">Cathy\u00a0O&#8217;Neil, give us insight into how exactly they do it.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">According to O\u2019Neil, these websites collect information about your browser history. Every time you log on, they track everything about your user journey. They record what makes you stop, what captures your attention, what you like, and how long you spend on certain posts.<\/span><\/p><p><span style=\"font-weight: 400\">People assume when they use technology within the comfort of their own home, that everything they do is private. That\u2019s not the case, instead: multinational companies, like Google, Facebook, and Twitter, carefully monitor every choice you make.<\/span><\/p><p><span style=\"font-weight: 400\">They then use that information against you. According to <\/span><a href=\"https:\/\/www.linkedin.com\/in\/justinrosenstein\/\"><span style=\"font-weight: 400\">Justin Rosenstein (former head of software at <\/span><i><span style=\"font-weight: 400\">Asana,)<\/span><\/i><\/a> <span style=\"font-weight: 400\">these tech giants have developed algorithms<\/span> <span style=\"font-weight: 400\">that use this data to target and control your user journey. They do so by:<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Creating a curated Facebook\/Twitter\/Instagram newsfeed, especially for you.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Using that feed to exclusively present you with content that grabs your attention and keeps you watching.<\/span><\/li><\/ul><p><span style=\"font-weight: 400\">We know very little about the technicalities behind how these algorithms work. But we do know one thing \u2013 they were created with one purpose in mind. To target your interests, and keep us using their products for as long as possible.<\/span><\/p><p><span style=\"font-weight: 400\">On top of your user journey, these algorithms use information about your demographic, to make assumptions about how people similar to you might think. It\u2019s why, <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=uaaC57tcci0\"><span style=\"font-weight: 400\">according to Tristan Harris, when you go to Google and type in \u201c<\/span><i><span style=\"font-weight: 400\">Climate Change is\u2026\u201d<\/span><\/i><\/a> <span style=\"font-weight: 400\">you\u2019re going to see different results depending on where you live, and the things Google knows about your interests.<\/span><\/p><p><span style=\"font-weight: 400\">In short, Google knows what they need to suggest, or present to you, to capture your attention. And they are doing just that.<\/span><\/p><p><span style=\"font-weight: 400\">Harris calls this business tactic <\/span><a href=\"https:\/\/scrapsfromtheloft.com\/2020\/10\/03\/the-social-dilemma-movie-transcript\/\"><b><i>\u201cThe Attention Extraction Model,\u201d<\/i><\/b><\/a> <span style=\"font-weight: 400\">because it has one goal in mind: to keep our focus. And, as it turns out, while it\u2019s a good business tactic \u2013 it\u2019s not how we should be living our lives, or treating others. <\/span><a href=\"https:\/\/scrapsfromtheloft.com\/2020\/10\/03\/the-social-dilemma-movie-transcript\/\"><span style=\"font-weight: 400\">This tactic can negatively impact our mental health and is what leads under 24-year-old to spend over three hours a day on Social Media apps.<\/span><\/a><\/p><p><i><span style=\"font-weight: 400\">\u201cThe attention extraction model is not how we want to treat human beings.\u201d &#8211; Tristan Harris<\/span><\/i><i><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f7d0ead elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f7d0ead\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-878c917\" data-id=\"878c917\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1fcaf5f elementor-widget elementor-widget-heading\" data-id=\"1fcaf5f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><font face=\"Camphor Std, sans-serif\"><b>Down the Rabbit Hole of Wasted Time<\/b><\/font><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ded57e2 elementor-widget elementor-widget-image\" data-id=\"ded57e2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"753\" height=\"500\" src=\"https:\/\/focusme.com\/wp-content\/uploads\/2020\/10\/Photo-3.jpeg\" class=\"attachment-medium_large size-medium_large wp-image-175476\" alt=\"Decorative, a black hole\" srcset=\"https:\/\/focusme.com\/wp-content\/uploads\/2020\/10\/Photo-3.jpeg 753w, https:\/\/focusme.com\/wp-content\/uploads\/2020\/10\/Photo-3-300x199.jpeg 300w\" sizes=\"(max-width: 753px) 100vw, 753px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4d35c5 elementor-widget elementor-widget-text-editor\" data-id=\"d4d35c5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Have you ever been scrolling through Facebook, watched a video, and then had another one suggested to you? It\u2019s happened to me, too. And after watching that suggested video, I\u2019ll get suggested another and watch it.<\/span><\/p><p><span style=\"font-weight: 400\">Next thing I know, I\u2019ve wasted an hour watching videos I didn\u2019t even want to.<\/span><\/p><p><span style=\"font-weight: 400\">In the Social Dilemma, <\/span><a href=\"https:\/\/www.linkedin.com\/in\/guillaume-chaslot-6774b982\/?originalSubdomain=fr\"><span style=\"font-weight: 400\">ex-Google engineer<\/span> <span style=\"font-weight: 400\">Guillaume\u00a0Chaslot<\/span><\/a><span style=\"font-weight: 400\">, calls this feature of websites a <\/span><b><i>rabbit hole. <\/i><\/b><span style=\"font-weight: 400\">Because it\u2019s very easy for users to fall down to this addictive feature, and get lost down them. When that happens, you get so caught up in the content in front of you, that you forget there\u2019s a way out.<\/span><\/p><p><span style=\"font-weight: 400\">Once they\u2019ve captured your attention, tech giants use these <\/span><i><span style=\"font-weight: 400\">rabbit holes, <\/span><\/i><span style=\"font-weight: 400\">to keep you there for as long as possible.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2f5d339 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2f5d339\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7c6c306\" data-id=\"7c6c306\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7cd3ee2 elementor-widget elementor-widget-heading\" data-id=\"7cd3ee2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>Monetizing Our Attention<\/b><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c791fa7 elementor-widget elementor-widget-text-editor\" data-id=\"c791fa7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">I\u2019m sure you\u2019re wondering <\/span><i><span style=\"font-weight: 400\">why <\/span><\/i><span style=\"font-weight: 400\">tech giants are targeting your attention. And, according to Tim Kendell, the answer is simple.<\/span><\/p><p><span style=\"font-weight: 400\">As ex-head of monetization at Facebook, he needed to create a business model that didn\u2019t deter users from using their platform, but at the same time, capitalized on the audience they had.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">Because of that, they opted for an ad-based model. Because they don\u2019t have to physically pay for the service, users perceive the platform as \u201cfree to use.\u201d\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">Having an ad-based system requires these websites to maintain their user\u2019s attention for as long as possible. Because the longer they keep you, the more ads you watch, and the more money they make.<\/span><\/p><p><span style=\"font-weight: 400\">Without you even realizing it, the websites we use every day have found a way to <\/span><i><span style=\"font-weight: 400\">monetize our attention. <\/span><\/i><span style=\"font-weight: 400\">You\u2019re not paying in money, you\u2019re paying in time \u2013 and these tech companies are doing everything they can to make you keep paying.<\/span><\/p><p><span style=\"font-weight: 400\">After all, <\/span><a href=\"https:\/\/scrapsfromtheloft.com\/2020\/10\/03\/the-social-dilemma-movie-transcript\/\"><span style=\"font-weight: 400\">in the words of Harris \u2013<\/span><\/a><\/p><p><em><span style=\"font-weight: 400\">\u00a0<\/span><span style=\"font-weight: 400\">\u201cIf you are not paying for the product, then you are the product.\u201d<\/span><\/em><\/p><p><span style=\"font-weight: 400\">Worse still, these platforms don\u2019t care whether what you are seeing is <\/span><i><span style=\"font-weight: 400\">actually true,<\/span><\/i><span style=\"font-weight: 400\"> they just want you to keep watching. And given, <\/span><a href=\"https:\/\/news.mit.edu\/2018\/study-twitter-false-news-travels-faster-true-stories-0308\"><span style=\"font-weight: 400\">according to an MIT study, fake news spreads faster than real news,<\/span><\/a><span style=\"font-weight: 400\"> us users are repeatedly being lured in and trapped by:<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Clickbait titles.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Fake news.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Pointless and trivial content.<\/span><\/li><\/ul><p><span style=\"font-weight: 400\">And they\u2019re brainwashing you into spending hours a day watching it because it will make tech giants more money.<\/span><\/p><h3><b>Real-Life Impact<\/b><\/h3><p><span style=\"font-weight: 400\">Let\u2019s recap. Tech firms don\u2019t care whether what they show you is <\/span><i><span style=\"font-weight: 400\">correct. <\/span><\/i><span style=\"font-weight: 400\">Instead, they present you with information that will interest and appeal to you. And, to make as much money as possible, they allow companies to pay and target ads towards your interests.<\/span><\/p><p><span style=\"font-weight: 400\">Beyond a personal level, this business model has serious real-life and political consequences. It reaffirms the beliefs people want to hear, creates a divide in supporters of political parties, and allows corporations to spread fake news with ease. During the documentary, <\/span><a href=\"https:\/\/scrapsfromtheloft.com\/2020\/10\/03\/the-social-dilemma-movie-transcript\/\"><span style=\"font-weight: 400\">Renee DiResta, Research Manager at Stanford Internet Observatory, illustrates that Social Media is to blame for events like<\/span><\/a><span style=\"font-weight: 400\">:<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Pizzagate: where Social Media algorithms supported the false belief that ordering a Pizza from a store meant ordering a trafficked person. Their algorithm promoted the claim to those who regularly engaged with conspiracy theories. It resulted in a user approaching the Pizza chain with a gun.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">The mass oppression (and killing) of thousands of Muslim people in Myanmar. As Social Media algorithms were used by a third party to spread fake news about the Muslim culture.<\/span><\/li><\/ul><p><span style=\"font-weight: 400\">In short, it\u2019s clear the negative consequences of Social Media span beyond a personal level &#8211; they also pose a threat to humanity.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-576a0d1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"576a0d1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-a8c1dc6\" data-id=\"a8c1dc6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-802634b elementor-widget elementor-widget-heading\" data-id=\"802634b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Solutions<\/b> <b>to Take Back Control<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e00587 elementor-widget elementor-widget-image\" data-id=\"4e00587\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"750\" height=\"500\" src=\"https:\/\/focusme.com\/wp-content\/uploads\/2020\/10\/Photo-4.jpeg\" class=\"attachment-medium_large size-medium_large wp-image-175477\" alt=\"Decorative, desk with pad and laptop\" srcset=\"https:\/\/focusme.com\/wp-content\/uploads\/2020\/10\/Photo-4.jpeg 750w, https:\/\/focusme.com\/wp-content\/uploads\/2020\/10\/Photo-4-300x200.jpeg 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7135be elementor-widget elementor-widget-text-editor\" data-id=\"a7135be\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">The underlying message of \u201cThe Social Dilemma\u201d is clear. If you let them, websites like Facebook, Google, and Twitter will pull you in, and waste as much of your time as they possibly can.<\/span><\/p><p><span style=\"font-weight: 400\">The documentary rounds off by offering several ways you can avoid fake news, clickbait titles, and hours of pointless scrolling. Doing so will allow you to take back control of your day to day habits.<\/span><\/p><p><span style=\"font-weight: 400\">\u00a0<\/span><\/p><p><strong>Use Online Tools Wisely<\/strong><\/p><p><span style=\"font-weight: 400\">We\u2019ve been using these types of technology for years now. They\u2019ve become a part of our day to day lives. As a result, it\u2019s unrealistic to expect us to give them up completely. But, if you are using these websites and apps, there are a few things you can do to avoid falling to their deceitful ways.<\/span><\/p><p><a href=\"https:\/\/scrapsfromtheloft.com\/2020\/10\/03\/the-social-dilemma-movie-transcript\/\"><span style=\"font-weight: 400\">Harris offers a few tips:<\/span><\/a><\/p><ul><li><b>Turn off your notifications. <\/b><span style=\"font-weight: 400\">Social Media algorithms ping you a notification at a time that\u2019s most likely to catch your attention. And that could leave you procrastinating and wasting hours watching clickbait videos.<\/span><\/li><\/ul><ul><li><b>Don\u2019t use Google Search. <\/b><span style=\"font-weight: 400\">Instead, use a search engine that doesn\u2019t use your data to manipulate you. Harris uses <\/span><i><span style=\"font-weight: 400\">Qwant.<\/span><\/i><\/li><\/ul><ul><li><b>Never accept a video recommended for you. On YouTube, Facebook, or anywhere.\u00a0<\/b>Instead of relying on algorithms and falling victim to Social Media rabbit holes, make your own decisions on what content to watch.<\/li><\/ul><div>\u00a0<\/div><p><span style=\"font-weight: 400\">Following these steps will ensure you don\u2019t spend hours wasting your time on Social Media apps, and will protect you from the fake news and clickbait that they promote.<\/span><\/p><p>\u00a0<\/p><h3><b>Avoid Time Eaters Altogether<\/b><\/h3><p><span style=\"font-weight: 400\">If you lack the self-control to regulate and control your time on these platforms, you need to avoid them altogether. During the documentary, <\/span><a href=\"https:\/\/www.linkedin.com\/in\/tim-kendall-6572\/\"><span style=\"font-weight: 400\">Former Pinterest President <\/span><i><span style=\"font-weight: 400\">Tim Kendall<\/span><\/i><\/a><span style=\"font-weight: 400\">, stated that he programmed a piece of blocking software to prevent him from ever using those apps.<\/span><\/p><p><b>Kendall\u2019s software isn\u2019t publicly available, but here at<\/b><a href=\"https:\/\/focusme.com\/get-it-now\/\"> <b>FocusMe, we\u2019ve taken the hard work out. We\u2019ve designed similar blocker software that allows you to take back control and regulate your time on these websites.<\/b><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0b18bf elementor-align-center buttom_home button_margin-mobile elementor-widget elementor-widget-button\" data-id=\"a0b18bf\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">GET STARTED NOW<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e98a9c2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e98a9c2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-982f339\" data-id=\"982f339\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7aa320b elementor-widget elementor-widget-heading\" data-id=\"7aa320b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Final Thoughts<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ae8b17 elementor-widget elementor-widget-text-editor\" data-id=\"1ae8b17\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">The Social Dilemma reveals insider information of how Social Media apps are created, and how tech giants are reverse engineering our Psychology to manipulate us.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">It has told us that these websites use our own habits to try and keep us on their website for as long as possible. They don\u2019t care whether the content we see is true, they only care which content results in more ad revenue.\u00a0<\/span><\/p><p><i><span style=\"font-weight: 400\">\u201cHow much of your life can we get you to give us.\u201d<\/span><\/i><\/p><p><span style=\"font-weight: 400\">Knowing this, we can now use the tools and advice from Tristan Harris to better protect our time. In doing so, we are indirectly protecting humanity from clickbait titles, fake news, and mass propaganda.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7c70dc2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7c70dc2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-45b9fa4a\" data-id=\"45b9fa4a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-665cd94\" data-id=\"665cd94\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Insight from leading professionals on how to better protect your time.<\/p>\n","protected":false},"author":3,"featured_media":175470,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,22],"tags":[77,10,95,175,176],"class_list":["post-175462","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-addiction","category-habits","tag-lifestyle","tag-productivity","tag-psychology","tag-social-media","tag-the-social-dilemma"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Social Dilemma - How Technology is Controlling You<\/title>\n<meta name=\"description\" content=\"Insight from tech experts in The Social Dilemma reveal how Facebook and Twitter manipulate our Psychology to make more money.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/focusme.com\/blog\/the-social-dilemma-how-technology-is-controlling-you\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"The Social Dilemma - How Technology is Controlling You\" \/>\n<meta name=\"twitter:description\" content=\"Insight from tech experts in The Social Dilemma reveal how Facebook and Twitter manipulate our Psychology to make more money.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/focusme.com\/wp-content\/uploads\/2020\/10\/Header-1.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@FocusMe\" \/>\n<meta name=\"twitter:site\" content=\"@FocusMe\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jon Rumens\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/focusme.com\/blog\/the-social-dilemma-how-technology-is-controlling-you\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/focusme.com\/blog\/the-social-dilemma-how-technology-is-controlling-you\/\"},\"author\":{\"name\":\"Jon Rumens\",\"@id\":\"https:\/\/focusme.com\/#\/schema\/person\/297f70f827aa84c6df066d21456c1c90\"},\"headline\":\"The Social Dilemma &#8211; 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